How to wear statement streetwear without blending in.
Streetwear is more than fabric — it’s a vibe, a voice, and sometimes a challenge. The trick? Don’t let your gear fade into the background. A bold tee should carry the spotlight. Rock it with simple jeans, joggers, or cargos so the design does all the talking. Keep sneakers clean, but don’t overdo it — […]
Meet the Cuban-born tattoo artist telling truth through textile
Meet Edduar, a Cuban artist with a passion for illustration. As a tattoo artist and illustrator, he found his creative haven with Urban Ghetto, where he brings to life vibrant images that reflect the gritty reality of urban landscapes, blending culture and street style. Now based in Ontario Canada, Edduar continues to push boundaries as […]
Discover how this design captured the roots of royalty on the block.
What does royalty look like when there are no crowns, no castles, no diamonds? Out here, royalty looks like resilience. Like presence. Like the ones who built respect on cracked sidewalks and passed down pride without ever holding a throne. Our “Roots of Royalty” design was born from that idea. The graphics pull from graffiti […]